Powell on Monday will debut his first ad of the campaign, scheduled to run district-wide, once an hour on Fox News during the Republican National Convention, which runs through Thursday in Tampa, Fla.
Titled "Who's at the Door," the ad features Powell, a lawyer and retired Army colonel, dressed in a shirt and tie knocking on the door of a prospective suburban voter.
Powell tells the middle-aged white male who answers the door that he'll stop runaway spending that drives up the national debt, fight big corporations shipping jobs overseas and work for average people, not big-money donors.
"Wayne," the homeowner says, "you're my kind of Republican."
"I'm a Democrat," Powell responds, only to have the man shut the door in his face.
"Wayne Powell," says the narrator. "A Democrat who just might be your kind of Republican."
The ad buy is yet another sign the Powell campaign is not content to draw support from district Democrats but intends to appeal to the Republican base in the district when they are likely to be tuned in. Cantor is not scheduled to speak at the convention, but Virginia Gov. Bob McDonnell will deliver remarks from the convention podium on Tuesday evening.
Cantor, the House majority leader, has served the heavily GOP district since 2001, winning re-election bids by wide margins in a district that includes parts of Richmond, Chesterfield, Henrico, Hanover and Goochland counties and extends as far west as Orange and Louisa counties.
Cantor has a sizeable advantage in money and incumbency, but the 2012 election comes at a time when approval ratings for Congress are at an all-time low.
"I have yet to knock on a single door where the person answering is happy with what's going on in the Cantor-run Congress," Powell said in a statement released with his advertisement.
Cantor and Powell are scheduled to debate on Sept. 28.
Link to original article from the Richmond Times Dispatch